Celebrating Women in Print and Packaging: Insights from Fujifilm’s Sponsorship
In a world increasingly dominated by digital media, the Women in Print and Women in Packaging events stand as a testament to the enduring significance of print in our lives and industries. Sponsored by Fujifilm Graphic Communication, these events brought together influential women to discuss the evolving landscape of print and packaging, sharing insights and experiences that resonate deeply within the industry. More importantly, they highlighted the vital role women play in forging paths and driving innovation in traditionally male-dominated sectors.
The Role of Fujifilm in Empowering Women
Fujifilm Graphic Communication a leader in the printing and packaging sector, played a pivotal role in these events. Key participants included Tiffany Fernandes, Brand and Marketing Manager, whose extensive experience in brand marketing and innovative solutions in the printing industry underscores her authority in the field. Claudette Spider, a seasoned professional with over 28 years in the printing industry, also contributed her insights as a Sales Support representative at Fujifilm Graphic Communication. Together, they engaged in discussions that challenged the perception of print as a dying medium, instead highlighting its evolution and relevance in today’s market.
Events like Women in Print and Women in Packaging are crucial for creating a platform where women can share their experiences, insights, and strategies for success. They foster a sense of community and collaboration, encouraging women to support each other as they navigate their professional journeys. These gatherings are not just about discussion; they are about action, empowerment, and paving the way for future generations of women in these industries.
Is Print Dead? Challenging Perceptions
One of the most provocative topics during the Women in Print panel was the question: "Is print dead?" Panelists, including Tiffany, emphasised that print is not only alive but thriving in new forms. "Print is evolving, not dying," Tiffany stated during the discussion. "It’s about adapting to market needs and finding innovative ways to integrate print into a digital-first world." This perspective aligns with the growing trend towards shorter run prints and on-demand solutions, which allow for personalisation without the prohibitive costs of traditional lithography.
This relevance is particularly significant for items like wedding invitations, where the tactile experience remains essential. Tiffany elaborated on how technology can complement print rather than replace it, saying, "The tactile invite speaks to the feeling we want to create. While the digital RSVP process enhances efficiency, it’s the physical invitation that delivers a personal message."
The Creator Economy: Bridging Print and Digital
Another focal point of the discussions was the rise of the creator economy. As influencers and content creators increasingly dictate market trends, understanding their preferences for products is crucial. Panelists noted that creators love to collaborate with brands that offer visually appealing products and packaging that stands out in digital feeds.
This intersection of print and digital media was further explored through the success of Fujifilm’s Instax activation at both events, where attendees engaged with instant prints, capturing memories and enhancing their experience. By highlighting successful collaborations between print and digital, these events showcase the innovative spirit that women in the industry are cultivating.
The conversations around the creator economy reinforced the idea that print must evolve to meet the expectations of today’s consumers. Creators are drawn to brands that prioritise aesthetics and functionality, making it essential for packaging to be both eye-catching and practical. This duality was a common theme in the discussions, illustrating the need for brands to adapt to the preferences of their audiences.
A Nostalgic Touch in a Digital World
Tiffany also touched upon the nostalgia associated with print, sharing a heartfelt story about her mother’s collection of old photographs kept “safe” ibn old shoe boxes. These tangible memories evoke feelings that digital images often cannot replicate. "Print captures unfiltered moments in time," she reflected, "creating memories that we can hold onto, unlike the fleeting nature of digital images."
This sentiment was echoed throughout the events, underscoring the importance of integrating print into our increasingly digital lives. The long queues at the Instax activation served as a clear reminder of our craving for tactile experiences in a cluttered online landscape. These interactions with print highlight a collective yearning for connection in an increasingly digital world.
Women in Packaging: Real Stories and Challenges
The Women in Packaging event offered a more intimate setting, where attendees shared personal stories of resilience and triumph in a traditionally male-dominated industry. This platform fostered a sense of community, inspiring women to support one another as they navigate their professional journeys..
Through these testimonials, attendees left empowered, armed with insights and strategies to tackle the unique challenges they face in their respective fields. Events like these are essential for showcasing the remarkable achievements of women who are reshaping the industry, inspiring others to follow suit.
Conclusion: A Call to Action
As we reflect on the success of the Women in Print and Women in Packaging events, it’s clear that print is not dead; rather, it is evolving. The insights shared by panelists and attendees highlight the importance of reinvention and adaptation in our approach to print and packaging.
Fujifilm Graphic Communication is committed to championing the voices of women in these industries, fostering dialogue and collaboration to drive innovation and growth. We invite everyone to engage in this important conversation and continue supporting the empowerment of women in print and packaging.
Together, let’s celebrate the achievements of these remarkable women, recognise their contributions to the industry, and look forward to a vibrant future where print and digital coexist and thrive.
