Beith Digital Unveils Game-Changing Acuity Ultra Hybrid LED
On 21 November 2024, Beith Digital and Fujifilm Graphic Communication South Africa proudly hosted an Open House event in Johannesburg. This landmark occasion marked the unveiling of the Acuity Ultra Hybrid LED printer—the first installation of its kind in Africa. The event celebrated not only a technological milestone but also the future of sustainable, high-quality retail branding.
A New Era for Retail Print: 'Bloom – The Retail Print Revolution'
Themed 'Bloom – The Retail Print Revolution,' the Open House emphasised the transformative capabilities of Fujifilm's Acuity Ultra Hybrid LED printer. This innovative device represents a significant leap forward in wide-format printing, combining exceptional versatility, quality, and efficiency to set new standards in retail branding.
Grant Potgieter, General Manager of Fujifilm’s Graphic Communication Division, explained, “This installation is a milestone for both companies, offering unparalleled quality in both rigid and flexible media applications on a 3.3m platform.” The event attracted industry leaders eager to explore the possibilities for personalised, sustainable brand communication.
Why Beith Digital Chose the Acuity Ultra Hybrid LED
Beith Digital, renowned for its turnkey solutions in branding and large-format printing, invested in the Acuity Ultra Hybrid LED to enhance its production capabilities. According to Beith Digital’s production manager, Alex Rodger, the printer met all criteria, including superior print quality, versatility, ease of use, and sustainability.
“The fine resolution, especially for cosmetic branding and backlit films, fills a major gap in our portfolio,” said Alex. Additionally, its ability to handle a single 3.3m roll or two 1.6m rolls enhances productivity without compromising quality.
The partnership between Beith Digital and Fujifilm Graphic Communication South Africa has already proven fruitful, with Alex noting, “From installation to operation, Fujifilm’s service and technical teams ensured a seamless integration into our workflow.”
Unmatched Quality and Sustainability
The Acuity Ultra Hybrid LED excels in ultra-high-quality prints, thanks to its 3.5 picolitre greyscale printheads and 1200 x 1200 dpi resolution. Whether working on rigid materials or flexible media, the printer delivers near-photographic results. The versatility extends to printing in up to five layers in one pass, ideal for unique branding needs.
Sustainability is central to the Acuity Ultra Hybrid LED. The Uvijet UH inks offer exceptional adhesion with low ink usage, meeting environmental certifications like Greenguard Gold and AgBB. Its LED UV curing system reduces power consumption significantly, reinforcing Fujifilm's commitment to eco-friendly innovation.
Advanced Features for Maximum Uptime
Designed for operator ease and efficiency, the Acuity Ultra Hybrid LED incorporates several advanced features:
Dual workspace setups streamline production.
Media tension buttons on both sides ensure easy handling.
Adjustable input rollers keep media flat and wrinkle-free.
The printer’s linear motor head carriage drive ensures smooth, vibration-free operation, a design upgrade from traditional belt-driven systems. This feature enhances both durability and print quality, setting the Acuity Ultra Hybrid LED apart in the hybrid printer market.
A Collaborative Vision for the Future
The collaboration between Beith Digital and Fujifilm Graphic Communication South Africa is more than a business relationship; it’s a shared vision of pushing creative and technical boundaries. By integrating the Acuity Ultra Hybrid LED, Beith Digital is equipped to handle diverse projects, from small-format posters to expansive shop window graphics, all while maintaining a commitment to sustainability.
A Bright Future for Retail Branding
The Open House showcased how this state-of-the-art printer is not just a technological upgrade but a catalyst for a retail branding revolution. With its ability to blend sustainability, efficiency, and unmatched quality, the Acuity Ultra Hybrid LED positions Beith Digital at the forefront of African printing innovation.
As Grant Potgieter aptly summarised, “This printer sets a benchmark in personalising brand communications and represents a significant step forward in the evolution of retail branding.”
